2024 Wilderness Risk Management Conference

How do journalists and the public know the difference between good programs and a harmful one? Do you understand what the term “troubled teen industry” means and where your program is positioned in the outdoor programming marketplace? Negative press in any outdoor sector impacts all outdoor programs. As the adventure therapy field and therapeutic programs navigate public criticism around ethical care, this session covers understanding and working with a journalist’s perspective and strategies for proactive PR. The session aims to give practitioners tools and strategies to help clarify programmatic purpose, common or inherent practices, who regulates programs, and how standards are determined. Join Sarah Hoye, a past recipient of the prestigious Peabody Award for her work in journalism, and Denise Mitten, Ph.D., a thought leader and ethicist specializing in mental health counseling, in this thought-provoking session. Participants will come away with a deeper understanding of how to work with media, a positive press release about their program, and the importance of and how to write ethical standards applicable to their programmatic context.